St Enoch Centre Easter Line‑up Shine by Shan Hamleys 2026

Key points

• Glasgow’s St Enoch Centre is unveiling a packed Easter programme of events and activities for families from April 2 to 14, 2026.
• The line‑up includes hands‑on workshops, beauty pop‑ups, free face painting and interactive in‑store experiences at Hamleys.
• A major highlight is an eight‑day pop‑up by local beauty brand Shine by Shan, running from April 4 to 11, showcasing its vegan and cruelty‑free lip products.
• The pop‑up features a bright pink installation where visitors can fill their own lip gloss, with early buyers between 9 am and 11 am on April 4 receiving a free candy floss.
• From midday onwards, the space is scheduled to transform into a high‑energy beauty experience with DJs and dancers.
• St Enoch Centre will also host free face painting from Good Friday to Easter Monday, daily from 12 pm to 4 pm in the Atrium food court, available on a first‑come, first‑served basis.
• Hamleys will run a series of Easter‑themed activities, including balloon modelling, face painting and candy floss on Saturday, 4th April, plus a LEGO make‑and‑take on 11th April and an IRL Easter egg hunt with Eugy toys on 12th April.

Glasgow (Glasgow Express) April 2, 2026 – Families are being invited to enjoy a packed programme of free and ticketed events at St Enoch Centre this Easter, as the Glasgow shopping centre announces a multi‑week line‑up running from April 2 to 14, 2026. The programme combines beauty pop‑ups, interactive workshops and family‑friendly activities, with a headline collaboration featuring local vegan beauty brand Shine by Shan.

St Enoch Centre’s Easter campaign is designed to draw local shoppers and visitors into the city centre with a mix of Instagram‑friendly experiences and practical, low‑cost entertainment for children. As reported by Helen Smith of What’s On Glasgow, the centre’s spring events calendar “promises a mix of viral beauty, free events and family fun” over the Easter weekend and into the following week.

What Easter events are on at St Enoch?

Across the two weeks, St Enoch is hosting a rotating schedule of drop‑in activities, centre‑wide activations and brand‑driven pop‑ups. Smith notes that the “family‑focused line‑up” is aimed at keeping children engaged while giving parents a reason to extend their shopping trips into a full day out.

A core feature of the programme is an eight‑day Easter‑themed activation that runs daily during the centre’s opening hours, steering visitors through different zones and partner stores.

The schedule is structured so that families can visit on different days without repeating the same experience, with several activities branded as “free” to encourage wider footfall.

Why is Shine by Shan the highlight?

A major highlight of the Easter celebrations is the eight‑day pop‑up by Shine by Shan, a Glasgow‑based beauty brand known for its vegan and cruelty‑free lip products. As detailed by What’s On Glasgow’s event listing, the brand will take over a dedicated space in the centre from Saturday, 4th April, to Saturday, 11th April, inside a bright pink installation designed to attract attention and social‑media sharing.

At the pop‑up, visitors will be able to get up close to the brand and participate in a “fill‑your‑own lip gloss” experience, where they can customise their own shade on site.

According to the publication, this “viral beauty” element is promoted as a photo‑op and interactive trial of Shine by Shan’s best‑selling gloss range.

What are the opening‑day perks?

Opening‑day shoppers arriving early will receive additional incentives to visit. As reported by What’s On Glasgow, customers who purchase a lip gloss between 9 am and 11 am on April 4 will be given a free candy floss from a pop‑up cart stationed nearby.

This early‑bird offer is positioned as a way to “drive footfall in the morning” and create a sense of limited‑time reward, while also tying into the playful, treat‑filled theme of the Easter line‑up.

After the morning perk ends, the space is scheduled to shift tone, with the brand’s activation described as transforming into a “high‑energy beauty experience” later in the day.

How does the atmosphere change through the day?

From midday onwards, the Shine by Shan installation is set to become more performance‑driven, with DJs and dancers adding a party‑style atmosphere to the centre’s main concourse.

As described in the What’s On Glasgow preview, the afternoon and evening slots at the pop‑up are designed to “bring a party atmosphere to the Centre”, appealing to teens and young adults as well as families.

This blend of interactive product trial and live entertainment aims to keep visitors in the space for longer rather than treating it as a quick photo stop. The centre’s management has framed the DJ‑led sessions as part of a broader effort to

“reposition the shopping centre as a multi‑use destination”

rather than just a retail hub.

Are there free family‑friendly activities?

Alongside the beauty‑focused elements, St Enoch is offering several free family‑friendly activities across the Easter weekend. As outlined by What’s On Glasgow, free face painting will run from Good Friday to Easter Monday (12 pm to 4 pm each day) in the Atrium food court, dispensed on a first‑come, first‑served basis.

The face‑painting sessions are promoted as an easy, no‑booking option for parents looking to entertain children while they shop or eat. Limited‑capacity notes on the event page suggest the centre is expecting large crowds, with staff advising families to arrive early to secure a spot.

What is Hamleys doing for Easter?

Children’s toy retailer Hamleys, located within St Enoch Centre, is also running its own Easter series of in‑store events. As detailed in What’s On Glasgow’s coverage, a key Saturday session on 4th April, from 12 pm to 4 pm, will feature balloon modelling, colourful face painting and candy floss, creating a mini carnival‑style experience inside the store.

On Saturday, 11th April, Hamleys will host a LEGO make‑and‑take from 10 am to 6 pm, where children can build their own LEGO Easter eggs and take them home. The following day, Sunday, 12th April, the store will run an IRL Easter egg hunt using Eugy toys, with participants encouraged to search for hidden eggs around the shop floor during the same 10 am–6 pm window.

These activations are positioned as

“ideal stops for youngsters looking for a bit of extra Easter magic”,

as described in the event listing. The centre’s communications team has stressed that all Hamleys events are drop‑in and free, though queues are expected, particularly on Easter weekend.

How does this fit into wider Easter plans in Glasgow?

St Enoch’s Easter programme comes amid a broader wave of seasonal events across Glasgow, including spring markets, craft fairs and themed workshops at other retailers and venues.

Community‑based guides such as What’s On Glasgow frame the shopping centre’s line‑up as one of the more accessible, city‑centre‑centric options for families who want free or low‑cost activities over the break.

By combining a viral beauty brand partnership with classic children’s entertainments—face painting, balloon modelling and Easter egg hunts—St Enoch is attempting to appeal to multiple age groups simultaneously. Staff and partner representatives have indicated that footfall targets for the period are higher than in previous years, reflecting a strategic push to re‑energise the centre’s profile ahead of the summer season.

What do visitors need to know before they go?

Visitors planning to attend the Easter events at St Enoch Centre are advised to check opening hours for individual brand activations, as the schedule for DJs, dancers and in‑store workshops may vary slightly by day. The What’s On Glasgow listing stresses that “free activities are offered on a first‑come, first‑served basis”, so popular slots—such as early‑morning lip‑gloss sessions and afternoon face painting—are likely to fill quickly.