Vertu Opens Second Geely Dealership in Glasgow Central 2026

Key Points

• Vertu Motors has opened its second Geely dealership in Glasgow, named Geely Glasgow Central, located at 144 Port Dundas Road.
• This expands Vertu Motors’ relationship with Geely Auto following the first dealership, Vertu Geely Glasgow South, which opened on Kennishead Road in the Darnley area in February 2026.
• Geely Glasgow Central offers new Geely vehicles including the all-electric EX5 SUV and Starray EM-i Super Hybrid PHEV, along with services such as fleet sales, Motability, aftersales, parts, MOT, and servicing.
• The first dealership created nine new jobs, with further vacancies planned; similar employment opportunities may arise from the second site.
• Geely Auto launched in the UK in late 2025, with models refined through testing involving Lotus engineers.
• Vertu Motors representatives have welcomed the partnership, highlighting innovation and accessibility of Geely vehicles.

Glasgow (Glasgow Express) April 14, 2026 – Vertu Motors plc has opened its second Geely Auto dealership in the city, Geely Glasgow Central at 144 Port Dundas Road, marking further expansion of the Chinese manufacturer’s presence in Scotland’s largest city.

What is the Location and Role of Vertu Geely Glasgow Central?

Geely Glasgow Central operates from 144 Port Dundas Road in central Glasgow, providing access to customers from areas including the city centre, Maryhill, Possil, Springburn, Dennistoun, Partick, Kelvindale, Anniesland, Hillhead, Cowcaddens, and surrounding north and west regions.

As reported on the Vertu Motors dealer page, the site welcomes visitors for new Geely vehicles, showcasing models suited to various needs such as stylish SUVs, family crossovers, or efficient city cars.

The dealership supports fleet and local business sales, Motability schemes, aftersales services, parts and accessories, service plans, MOT testing, and servicing, with trained technicians handling Geely vehicles.

Why Did Vertu Motors Open a Second Geely Dealership in Glasgow?

This opening builds on the first Vertu Geely Glasgow South dealership in the Darnley area at 900 Kennishead Road, which began operations in February 2026 amid ongoing site redevelopment.

The expansion reflects Geely Auto’s growth strategy in the UK since its late 2025 launch, partnering with Vertu to build a national network.

According to the Vertu Motors news release, the initial site already welcomes customers for models like the Geely EX5 and Starray EM-i.

What Models are Available at the New Vertu Geely Glasgow Central?

Geely Glasgow Central stocks new Geely vehicles, including the all-electric Geely EX5, a five-seat family SUV with up to 267 miles of range starting under £32,000.

The Starray EM-i Super Hybrid PHEV is also offered, featuring a 1.5-litre petrol engine, two battery options providing up to 84 miles of electric range, and fast-charging, with prices from under £30,000.

Both models underwent UK-specific refinement, including chassis input from Lotus engineers, part of Geely Holding Group.

As noted on the dealer page, finance options are available to suit budgets, alongside business contract hire.

How Does This Expansion Affect Employment in Glasgow?

The first Vertu Geely Glasgow South dealership created nine new jobs upon opening, with additional vacancies planned in the following months.

Chris McKenzie, Regional Director at Vertu Motors plc, stated:

“We are delighted to bring a new manufacturer to Glasgow, and to have the honour of opening Vertu’s first Geely Auto dealership in the city. It gives us the opportunity to introduce our customers to some innovative new models, and with plenty more to come as Geely Auto grows in the UK. This is a hugely exciting time for everyone at the dealership.”

While specific job figures for Geely Glasgow Central are not detailed, the pattern from the first site suggests potential for local employment growth.

What Have Vertu Motors Executives Said About the Geely Partnership?

Robert Forrester, Chief Executive at Vertu Motors plc, said:

“The launch of our first Geely Auto dealership is a major moment, and marks an exciting new chapter in our relationship with Geely Holding Group. Geely Auto has a strong, global reputation for producing innovative and affordable electric vehicles, and we are confident that the ever-expanding model line-up will prove to be popular with our customers. We look forward to a long and successful relationship representing the Geely Auto brand.”

Adam Harkin, Dealer Development Director at Geely Auto UK, commented:

“We’re proud to partner with Vertu, as we bring Geely Auto to Glasgow. The Geely EX5 and the Starray EM-i represent the beginning of our journey to make advanced new energy vehicles accessible to all – combining technology, value and quality in one exceptional package. Working with a trusted partner like Vertu enables customers in Glasgow and beyond to experience Geely Auto first-hand, as we continue to build a national network.”

What Services Does Geely Glasgow Central Provide to Customers?

The dealership offers new car sales, with links to deals on Geely EX5 and Starray models.

Servicing includes no-upfront-payment bookings, genuine parts, and accessories.

Customer testimonials are featured, and the team includes Jonathan Conway as General Sales Manager and Brian Fraser as New Car Sales Manager.

Home delivery applies for used cars within 30 miles free, with additional charges beyond.

How Does the First Dealership’s Opening Relate to the Second?

Vertu Geely Glasgow South on Kennishead Road opened in February 2026, as covered by Vertu Motors’ announcement and LinkedIn posts.

Jack Williams of Car Dealer Magazine reported:

“Vertu has opened its first Geely Auto dealership in Glasgow · Site is now welcoming customers despite ongoing redevelopment work · Bosses look forward …”

with the site branded Vertu Geely Glasgow South, offering EX5 and Starray EM-i.

This precedes the central location, indicating Vertu’s commitment to multiple sites in Glasgow for Geely.

Background of the Development

Vertu Motors plc, an award-winning automotive retailer, began its partnership with Geely Auto UK following the brand’s UK market entry in late 2025.

The first dealership in Darnley marked Geely’s Scottish arrival, with models like EX5 and Starray EM-i introduced after UK testing.

Geely Auto, a global brand under Geely Holding Group (including Lotus), focuses on new energy vehicles combining electric and hybrid technologies.

The second site at Port Dundas Road extends coverage to central Glasgow, supporting Vertu’s nationwide network and Geely’s expansion plans.

Prediction: Impact on Glasgow Car Buyers

This development provides Glasgow car buyers with increased access to Geely’s electric and hybrid models at two convenient locations, potentially broadening choices for affordable new energy vehicles under £32,000.

Local residents and businesses in central and south Glasgow gain easier proximity to test drives, servicing, and Motability options, which may support fleet adoptions and personal purchases.

Job opportunities from the first site could extend, contributing to employment in the automotive sector, while enhanced competition might influence pricing and availability of similar vehicles in the region.